Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Imagine being able to define your target market and then aim your advertising directly at that particular demographic, geographic or social behaviour.
Social Media Optimization
Social Media is so versatile and diverse that it may seem overwhelming. It encompasses a wide range of tools and activities, from making new friends on Twitter, to writing reviews on Yelp, to updating your profile on LinkedIn.
For businesses, social media can serve as facilitated word-of-mouth, a new publishing platform, or as a reputation management tool. As this media’s importance increases, NetSites Media can help you by building social media tools right into your own website.
Effective, Built-in and Embedded Tools
NetSites Media frequently embeds a variety of popular tools into our client websites:
- Twitter feeds
- Facebook “Like” and “Share” buttons
- WordPress blogs
- LinkedIn and a wide assortment of social media icons
These are simple additions to websites and, when used properly, can be extremely effective. But they need to be planned and designed for from the beginning, otherwise they may look like afterthoughts wedged onto the page.
How to Connect Facebook with your Business
We can help you connect your business to the world’s largest social network. If your site allows people a chance to log in, you could let them log in using their Facebook account. (You may have seen the “Connect with Facebook” blue button on a growing number of site.)
This benefits the visitor by allowing them to create an account quickly on your site without creating a new user name or password. But once inside, you’ll benefit because members can easily share things from your site with their friends and post to their Facebook wall. In addition, some of the visitor’s information gets shared with you to help you analyze your users and site usage.
Visitors create accounts using their Facebook login, look at business reviews, and then can post them to their Facebook page. This extends the reach of the Rub Hub site and makes it more appealing.
Incorporating Social Media as a Site’s Main Draw
Sometimes NetSites Media is faced with creating a new website that is itself a form of social media. In such a site, a visitor’s engagement goes beyond just clicking around but involves actually contributing content and doing some of the promotional work. In these cases, we build the entire site around the social media idea rather than treating it as “embedding.”
Search Engine Magnets
Finally, social networking pages are search engine magnets. Your business will not only get indexed quicker because of these links, it gives an alternative spot on the search engine pages. The result is a business name that is more prominently displayed resulting in consumer confidence and possibly more traffic. The more visible you are to the Internet user, the more likely they are to visit your site.